51% of Watertree bottles were collected and recycled after the Coldplay concert

26 Nov 2023

Despite the relentless rain, the Coldplay concert proved to be an electrifying two-hour spectacle.
It marked the seven-time Grammy-winning British rock band, Coldplay's most highly attended event of there career, with an impressive 81,812 tickets sold at Kuala Lumpur's Bukit Jalil National Stadium, resulting in a gross revenue of USD $10,904,369.

The concert organizers thoughtfully provided separate bins for Watertree bottles, in line with Coldplay's dedication to hosting plastic-free, sustainable events. Despite the challenge of dealing with discarded plastic raincoats in the paper bin, our efforts resulted in the recovery of 51% of the discarded Watertree bottles.

Working alongside our recycling partner KPT, we weighed the completely emptied bottles to determine the total collected for recycling. For those bottles not found in the bins, we hope that they were responsibly reclaimed and refilled.

Coldplay forged a partnership with The Ocean Cleanup sponsoring Interceptor 005 and making significant strides in their mission to combat the world's most polluted rivers. The Interceptor 005 has been a resounding success in Malaysia.